Primrose is a range of crochet items, mainly tops but also handbags go with. I have used a mix of crochet patterns and fabrics to create a range with my personal touch to it. The products are hand-made with bamboo yarn to increase fabric properties and help reduce our footprint through cotton production. The branding reflects the fresh Australian spring when the sun finally starts coming up earlier to create the perfect atmosphere for longs days on the beach.




Primrose aims to retain a strong and clean identity. This is achieved throughout the use of our colour pallet, photography style and logo
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